For B2B software founders
Turn trials into customers.
For founders of self-serve software with a free trial. 6 emails written from your product. $59.
Get my 6 emails
How it works
Tell us your product
What it does, who signs up, the one action that makes trials stick, your trial length and price.
We write 6 emails
Welcome, first win, the stuck nudge, the proof, the trial-ending note and the last call. Subject lines and send days included.
You paste them in
Into your own email tool. One free round of changes.

Before and after
A sample welcome email, labelled as a sample. The after is written from the product's own facts.
Welcome to Acme! We are so excited to have you on board. Explore all our amazing features and let us know if you have any questions. Happy invoicing!
You signed up to stop chasing late invoices. The fastest way to see it work: connect your bank (2 minutes) and Acme sends your first reminder tonight. Here is the button. Reply to this email if anything gets in the way; a person reads it.
Samples use an invented product. Your emails use only the facts you give us about yours.
Trial sequence planner
Type your trial length. It gives you the 6 send days and the one job of each email.
| Day | Its one job |
|---|
A starting shape that works for most self-serve trials. Yours should bend around where people actually get stuck. Want the six written? The button above.
Six emails. One price.
for 6 emails · UK £47 incl. VAT · A$89 · C$79 · delivered in 1 day
Pay by card. Fill in the form first so we have your product facts, or email them to trialemails@mail.tab.bot after paying.
Not ready? Take the free 6-email plan.
The six emails, what each one asks for, and which day it goes out, as a one-page plan. Plus one full sample email. By email, free.
One email with the plan, then a few short emails about trial onboarding. Unsubscribe in one click.
Questions
Do you log in to my email tool?
No. You get a document with 6 emails, subject lines and send days, and paste them into your own tool.
Will you make things up about my product?
No. Every claim comes from the facts you give us. Anything missing comes back as a question, never a guess. We do not promise a conversion rate.
How long does it take?
1 day from when we have your product facts. Then one free round of changes.