Subject (sample)

Your first reminder can go out tonight

Email 1 of 6, day 0 (sample)

Hi Dana,

You signed up to stop chasing late invoices. The fastest way to see Acme work: connect your bank (about 2 minutes) and your first reminder goes out tonight, in your name, to the client who is latest.

[Connect my bank]

If anything gets in the way, reply to this email. A person reads it.

Sam
Acme

Why this one works

One job: the action that makes the trial stick. The first line repeats why they signed up, in their words. One button. A real reply address. 70 words.